“Remember your intent.”
My journey towards a #LifeBeyondPlastic, or at least a life beyond single use plastic, started as a simple desire to inspire people to take part in the International Coastal Clean-up (ICC) event in September. With the driving force of a dynamic and zealous team this idea quickly became something much more. It evolved into an ideal strategy for the goals Jula and I needed to achieve. And before we knew it, we even had a mission statement:
"To use the ICC to raise public awareness of the impacts of plastic marine debris, and to encourage people to reduce their plastic waste by providing them with alternatives and up-cycling/recycling solutions."
We wanted to explore the topic of marine debris further, absorbing as much information as possible. And we found that for such an enormous and relevant global issue, public awareness is still staggeringly low.
“80% of marine debris is land based.”
“60-80% of marine debris is plastic.”
“Remote Operated Vehicles found a Coca-Cola can in the deepest part of the ocean, nearly 7miles deep, where no human has ever been!”
“The Great Pacific Garbage patch is larger than Texas.”
“There is six times more plastic than zooplankton within ocean gyres.”
Fish are dying.
Seabirds are dying.
People will die.
Whether it’s the result of direct ingestion or depleted fish stocks…
…People. Will. Die.
And still, as a majority, the public aren’t talking about it. We aren’t worrying about it. We aren’t trying to combat it! The UK introduced a 5p plastic bag tax, years behind the majority of Europe, and newspapers responded with headlines like “Chaos Looms!” How is that right?
“Remember your intent.”
You can see how a person (me) could begin to spiral into a deep, dark pit of despair when facing such a seemingly enormous and infinite problem…but that wouldn’t really help anyone would it? Fortunately my good friend Jula is always nearby to remind me to “Remember my intent.”
Yes, this problem is man-made. Yes, we created this problem. But doesn’t that make it our responsibility to fix it? We need to change. Fast! And that was the point of our campaign. Raise public awareness and inspire change. The world needs change on a global scale. But even one inspired person is a victory. Because that one person can inspire others. We can do this. We can set off a chain reaction to inspire the world!
So help the world. Help yourself! Take the steps to reduce the plastic in your life, and up-cycle that which you can’t. Inspire others to follow your life-saving example and live a #LifeBeyondPlastic.
