"To protect and conserve coral reefs by establishing and implementing environmentally friendly guidelines to promote a sustainable diving and snorkelling tourism industry."


Green Fins IYOR 2018 Campaign

Reef-World launches the Green Fins International Year of the Reef 2018 campaign. The social media campaign aims to make sustainable diving practices the social norm, by promoting pragmatic solutions to key local threats identified through years of work with the dive industry; and encouraging other stakeholders, like equipment manufacturers, to take action to reduce the pressures on coral reefs.

By following these action points, campaign partners and followers will be contributing to the Sustainable Development Goals 14 (Life Below Water) and 12 (Sustainable Consumption and Production), from the global agenda to transform the world by 2030.


Over the course of IYOR 2018 the campaign will cover four Action Points that the diving industry can take control over, allowing reefs to be the strongest they can be. By the end of each Action Point a brand new infographic will be released. Bringing together all the tips and tricks in one place! 


The campaign will start with ‘#RedefineTheDive’, focusing on underwater behaviour, how to be the most environmentally aware diver to have zero impact dives. Providing solutions to dive guides and outlining to divers how they are expected to behave underwater. 

Find the new infographic following this link!


The damage an anchor inflicts on coral reefs is immediate and visible, this can be alleviated by implementing and adopting environmental best practice. There is no one answer when it comes to alternatives to anchoring, this Action Point will serve as a platform to inspire action and change in others by sharing the stories of success gathered by more than 10 years of working with the industry.

Find the new infographic following this link!

3) #donotfeedthefish

Raising awareness of the dangers of feeding fish is the third of the four Action Points of the campaign. It is divers and snorkelers who are driving the industry to adopt and encourage environmentally friendly practices. It's up to you to say no to fish feeding, ultimately ending the unnatural, and potentially deadly, practice. 

Are you aware of the extent of the problem? Why is it so popular? What can you do?

Find the new infographic following this link!


A healthy ocean is a healthy business, the new and final Action Point of the Green Fins IYOR 2018 campaign aims to shed light and inspiration to the diving industry all over the globe. There are few industries who depend so directly on the well being of a natural ecosystem. Divers travel all around the world to visit some of the most unique and pristine places in our oceans expecting to find them clean, well protected, and most importantly evidently healthy.

Each player can have a potential negative impact in the marine environment. Is your dive centre reducing the use of single use plastic? What dive operators are you choosing for your next vacations? Are you looking into minimizing the waste created by your products? Are you exploring new ways of packaging products? Are you integrating environmental policies throughout your business? Every stakeholder, every person interacting with the ocean, has a responsibility to maintain its health for their long-term survival, enjoyment or profit.

#HealthyOceanHealthyBusiness will showcase pioneering businesses in the industry that are working towards a more circular economy and protecting the marine environment for more dives to come. Help push the movement of environmental responsibility to make sustainable diving the social norm.

Follow Green Fins on social media and take action today. Share. Print. Post. Tag

Find all the information you need to promote the campaign by following this link:  https://trello.com/b/fEeL9QWv

If you want more information contact Juliana at juliana@reef-world.org

Campaign Partners:

Campaign Supporters:

More about Green Fins

Green Fins, a public-private initiative of the United Nations Environment Programme and Reef-World, provides the only internationally recognised code of conduct used to reduce the environmental impact of the diving and snorkelling industry. The system includes a proven assessment criteria to identify high-risk practices both above and below the water, offering practical alternatives to business managers, and is implemented by resource managers we train and support.  

Diving and snorkelling centres are uniquely positioned to enact positive and lasting changes within their own communities and among customers to encourage.

Performance of participating business operations is evaluated regularly using a 330-point system that scores impacts; the lower the score, the lower the impacts the businesses have on coral reefs. This evaluation system was developed based on our GEARS system. Continued participation and Green Fins certification is dependent on centres lowering impact scores from year to year. Active members are listed on the website enabling tourists to choose environmentally responsible options for their holidays.

Under Reef-World and UNEP leadership, Green Fins has supported environmentally sustainable diving since 2004 in Asia, including some of the world’s top diving destinations in Indonesia, Malaysia, the Maldives, Philippines, Thailand and Vietnam. By working in these countries we are able to deliver the education and tools needed to address conservation needs to some of the most biologically important coral reef sites in the world, namely the Coral Triangle. 

If you would like to know more then please visit the Green Fins website.