"To protect and conserve coral reefs by establishing and implementing environmentally friendly guidelines to promote a sustainable diving and snorkelling tourism industry."
Green Fins IYOR 2018 Campaign
Reef-World launches the Green Fins International Year of the Reef 2018 campaign. The social media campaign aims to make sustainable diving practices the social norm, by promoting pragmatic solutions to key local threats identified through years of work with the dive industry; and encouraging other stakeholders, like equipment manufacturers, to take action to reduce the pressures on coral reefs.
Over the course of IYOR 2018, the campaign will focus on four Action Points:
- Promoting environmentally positive diver behaviour
- Reducing anchor damage,
- Reducing fish feeding and,
- Promoting a circular economy
By following these action points, campaign partners and followers will be contributing to the Sustainable Development Goals 14 (Life Below Water) and 12 (Sustainable Consumption and Production), from the global agenda to transform the world by 2030.
The campaign will start with ‘#RedefineTheDive’ (February to April 2018), focusing on underwater behaviour, how to be the most environmentally aware diver to have zero impact dives. Providing solutions to dive guides and outlining to divers how they are expected to behave underwater. By the end of this, and the following three parts of the campaign, a brand new infographic will be released. Bringing together all the tips and tricks in one place!
Follow Green Fins on social media and take action today. Share. Print. Post. Tag
#RedefineTheDive and help save our reefs!
Find all the information you need to promote the campaign by following this link: https://trello.com/b/fEeL9QWv
If you want more information contact Juliana at firstname.lastname@example.org
More about Green Fins
Green Fins, a public-private initiative of the United Nations Environment Programme and Reef-World, provides the only internationally recognised code of conduct used to reduce the environmental impact of the diving and snorkelling industry. The system includes a proven assessment criteria to identify high-risk practices both above and below the water, offering practical alternatives to business managers, and is implemented by resource managers we train and support.
Diving and snorkelling centres are uniquely positioned to enact positive and lasting changes within their own communities and among customers to encourage.
Performance of participating business operations is evaluated regularly using a 330-point system that scores impacts; the lower the score, the lower the impacts the businesses have on coral reefs. This evaluation system was developed based on our GEARS system. Continued participation and Green Fins certification is dependent on centres lowering impact scores from year to year. Active members are listed on the website enabling tourists to choose environmentally responsible options for their holidays.
Under Reef-World and UNEP leadership, Green Fins has supported environmentally sustainable diving since 2004 in Asia, including some of the world’s top diving destinations in Indonesia, Malaysia, the Maldives, Philippines, Thailand and Vietnam. By working in these countries we are able to deliver the education and tools needed to address conservation needs to some of the most biologically important coral reef sites in the world, namely the Coral Triangle.
If you would like to know more then please visit the Green Fins website.