As some of you may have noticed, especially those who have been working with us since the beginning, our brand, website and our beloved logo/icon didn’t change one iota since first designed in 2004. This is not for lack of wanting but rather where this activity came on the list of priorities. Reef-World and the way we operate is very lean and is about spending our time and raised funds to “inspire and empower” key champions such as a respected member of the government or a village elder who is able to bring about change while keeping our overheads low. Our brand recognition has not mattered; it’s been about putting people on the ground where it matters with the tools to empower people to act in conserving and sustainably developing coastal resources, particularly coral reefs and related ecosystems. We do not go for the same approach as other organisations often do where their logo and brand is always very obvious.
However, there comes a point when we must at least look like the modern, efficient and effective marine conservation charity that we are and so we have updated our image. A huge part of this is down to the hard work of our new Project Coordinator, Jula, who has been overseeing the Design and Communication aspect of our work since she joined us as an intern in June 2015. This has of course been supported by not only the other staff and the Trustees who oversee the charity but also Anne, the founder of Reef-World who has whole heartily supported the upgrade and provided some very helpful input along the way, so thank you to her and the rest of the team.
I am sure you will all agree, the end result of the new brand and website look great and even better now that we have the blog integrated into the site. Here we will announce news, updates on our programmes of work, successes and insights from our team as they work around the world. We have our Instagram and Twitter also here for easy updates and you can also use the site if you want to Donate directly.
We would appreciate all feedback, positive and negative so please get in touch.