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My journey towards a #LifeBeyondPlastic

My journey towards a #LifeBeyondPlastic

“Remember your intent.”

My journey towards a #LifeBeyondPlastic, or at least a life beyond single use plastic, started as a simple desire to inspire people to take part in the International Coastal Clean-up (ICC) event in September. With the driving force of a dynamic and zealous team this idea quickly became something much more. It evolved into an ideal strategy for the goals Jula and I needed to achieve. And before we knew it, we even had a mission statement:

"To use the ICC to raise public awareness of the impacts of plastic marine debris, and to encourage people to reduce their plastic waste by providing them with alternatives and up-cycling/recycling solutions."

We wanted to explore the topic of marine debris further, absorbing as much information as possible. And we found that for such an enormous and relevant global issue, public awareness is still staggeringly low.

“80% of marine debris is land based.”

“60-80% of marine debris is plastic.”

“Remote Operated Vehicles found a Coca-Cola can in the deepest part of the ocean, nearly 7miles deep, where no human has ever been!”

“The Great Pacific Garbage patch is larger than Texas.”

“There is six times more plastic than zooplankton within ocean gyres.”

Fish are dying.

Seabirds are dying.

People will die.

Whether it’s the result of direct ingestion or depleted fish stocks…

…People. Will. Die.

And still, as a majority, the public aren’t talking about it. We aren’t worrying about it. We aren’t trying to combat it! The UK introduced a 5p plastic bag tax, years behind the majority of Europe, and newspapers responded with headlines like “Chaos Looms!” How is that right?

“Remember your intent.”

You can see how a person (me) could begin to spiral into a deep, dark pit of despair when facing such a seemingly enormous and infinite problem…but that wouldn’t really help anyone would it? Fortunately my good friend Jula is always nearby to remind me to “Remember my intent.”

Yes, this problem is man-made. Yes, we created this problem. But doesn’t that make it our responsibility to fix it? We need to change. Fast! And that was the point of our campaign. Raise public awareness and inspire change. The world needs change on a global scale. But even one inspired person is a victory. Because that one person can inspire others. We can do this. We can set off a chain reaction to inspire the world!

So help the world. Help yourself! Take the steps to reduce the plastic in your life, and up-cycle that which you can’t. Inspire others to follow your life-saving example and live a #LifeBeyondPlastic.

My journey to a #LifeBeyondPlastic

My journey to a #LifeBeyondPlastic

For me this journey began a LONG time ago! It all started with a bucket of paint, paintbrushes and very consistent visits to the ocean. I’ve always found art as a very efficient way of communication: it has no language barriers, no boundaries on how to express your thoughts and feelings, it involves the use of all your senses, and even though the artist can guide the public, it can be interpreted in many different ways.

Being drawn to the sea on a very early age I found a need to express it and I found art as a way of letting it out to the world. That feeling just kept growing and growing and drawing me closer to where I am now. My art grew with the interest and scaled from the mere representation of my feelings to the reality that I was observing. I started realizing how unattached humans were to the oceans. Not realizing how our current lifestyles have a direct impact in the marine environment.

Reason why I decided to use my art to communicate the human impact on the oceans, focused on marine debris. On beach or dive trips I gathered what people thought of as rubbish and used it as part of my paintings.

Having as a result SEA|SEE, an environmentally aware art exhibition, aiming to represent how a small change in our consciousness can transform the world that we live in.

From that point on I knew that what I really wanted was to direct my professional career towards the protection of the marine ecosystems, combine my passions: design, art, and creativity with marine conservation. Which is where I am now, enjoying the company of the Reef-World team.

This amazing team gave me the opportunity of materializing that ideal combination. During this past month, with the launch of the #LifeBeyondPlastic campaign, Charlie and I had the chance to encourage change in people, educate them and educate us at the same time. Having a bigger reach and amazingly positive feedback.

Those positive responses and realizing that there is an increase in awareness, that people are willing to make a change; gives you strength to keep on doing what you love. I just hope that this experience is the first of many more to come! #fortheoceans